REALTOR® Trademark

clientuploads/directory/memberresources/REALTOR - BW small.jpgThe REALTOR® trademark is the graphic representation of your commitment to excellence.

Every time you tell the public you are a REALTOR®, you tell them you subscribe to a strict Code of Ethics, you are a member of the largest trade organization in the country, and that you are informed about issues that affect real estate business. That's a lot of mileage out of one trademark. So it's important to always use the REALTOR® marks and logo correctly to clearly identify yourself as a member of the National Association of REALTORS® (NAR).

The rules for proper use of the REALTOR® marks and logo apply to any and all media. Whether the marks are used on outdoor signs, newspaper display ads, masonry, paper mache, letterhead, or flyers, the rules remain the same. Additionally, the same rules apply to use of the marks in all forms of electronic advertising and communication, including the internet. A few special rules have also been developed to explain how members may use the marks as a part of the domain name for their real estate business.

View the complete NAR's REALTOR® Marks Manual

Download the REALTOR® marks.